Here is the lipstick on me, about an hour after I first applied it, without an lipliner. Chanel describes the lipstick as luminous matte lipcolour, "elevating matte to a new elegance, this next generation, non-drying matte lipstick glides on lips with intensely rich color and a sumptuously soft velvet matte finish." I have to agree that the lipstick is intensely rich in colour, the finish is gorgeous. It feels lush going on, and while it appears creamy initially, within a minute or so it has dried to a finish that can truly be described as velvet matte. However, while it didn't feel dry on the lips like other matte lipsticks I have worn, it did dry my lips out. I don't know if this would happen to everyone (I have chronically dry lips!) but it was really noticeable that after a few days of wearing it, my lips were drier than usual. Since I love the colour and the look of the lipstick so much, I am still wearing it, but alternating it with days of lipbalm wearing!
A lot of reviews I have read mentioned how long lasting this lipstick was. It was definitely longer lasting than my regular lipsticks, but I only got a few hours out of each application. However, not once has the colour bled into the fine lines around my lips, often a problem for me with bright/dark colours if I don't wear lipliner. As for the colour, I love it! It is a true hot pink, and it looks amazing with my tanned skin. But I could also see it on just about every skintone, from pale right through to dark. It is really that universally flattering. It is also the type of colour that I can see myself wearing now in the middle of summer with my patterns and brights, and then later in winter to add a pop of colour to my greys and blacks.